A manual ecommerce SEO audit that tells you what to fix first

An ecommerce SEO audit is a review of whether search engines can find, understand, and correctly rank the pages that sell your products, and of which fixable problems are getting in the way. It is a diagnosis, not implementation work and not a retainer.

On a store, the work is mostly technical SEO audit work, because most problems live in templates rather than in individual pages. Collections, product pages, filters, and variants are generated from a small number of templates, so one broken canonical rule or one missing title pattern repeats across thousands of URLs at once. Finding the pattern on a representative sample is usually faster and more useful than crawling everything.

Our version is deliberately bounded: up to 10 representative public URLs, reviewed by hand against the seven checks below, plus up to 10 keyword and page opportunities backed by Ahrefs data. It uses publicly observable evidence only — no store logins, no analytics access. You get a prioritized PDF in 48 hours for a flat $100. What sets an audit's price explains the scope decisions behind that number, including when this fixed scope is the wrong purchase.

Ecommerce audit, ecommerce website audit, or ecommerce SEO audit?

Those phrases get used interchangeably, and they do not describe the same job. An ecommerce audit — spelled e-commerce audit about as often — can mean a financial, operational, or conversion review of the whole business. An ecommerce website audit can stretch to design, accessibility, or page speed. What we run is the narrow one: an ecommerce SEO audit, limited to organic search, and to problems that are visible from your public pages.

We audit ecommerce stores only, on any platform that serves public product pages. The ecommerce audit service here is one fixed product at one price, and as a paid SEO auditing service it stops at the diagnosis: we name the problems, order them, and show the evidence. You or your developer make the changes. Ecommerce SEO audits that arrive with an implementation quote attached are a different product with a different incentive behind the findings.

If you would rather run the first pass yourself, the free ecommerce SEO audit checklist walks through the same ten-step sequence. If you are trying to work out whether it is time at all, see how often you should run an SEO audit. If a redesign or replatform is what raised the question, the redesign and migration guide covers what to check before launch, at launch, and once recrawling has caught up.

Checks 01 to 05 are the technical SEO audit service part: indexation and canonical handling, template patterns, structured data, internal linking, and the metadata search engines actually read. Checks 06 and 07 compare the pages you already have against measured search demand. Both halves land in the same prioritized plan.

What is not in scope, at any price: implementation, a complete crawl of every URL, backlink or disavow work, analytics setup, ongoing management, and any ranking or revenue promise. The full inclusion and exclusion list is published rather than negotiated.

Other platforms are fine. BigCommerce, Squarespace, Wix, Magento, and custom builds are all reviewed against the same seven checks, because the checks describe what search engines see rather than what your admin panel looks like. If we can load your public pages, we can audit them.