A manual ecommerce SEO audit that tells you what to fix first
When someone searches for what you sell, do they find you or your competitor? We review up to 10 representative pages against real Ahrefs data and hand you a plain-English plan: fix this now, this next, and that can wait.
What an ecommerce SEO audit is
An ecommerce SEO audit is a review of whether search engines can find, understand, and correctly rank the pages that sell your products, and of which fixable problems are getting in the way. It is a diagnosis. It is not implementation work, and it is not a retainer.
The labels overlap in confusing ways. An ecommerce audit, spelled e-commerce audit about as often, can mean a financial, operational, or conversion review of the whole business. An ecommerce website audit can stretch to design, accessibility, or page speed. What we run is the narrow one: an ecommerce SEO audit, limited to organic search and to problems visible from your public pages.
On a store, most of that is ecommerce technical SEO work, because problems live in templates rather than in individual pages. Collections, product pages, filters, and variants are generated from a small number of templates, so one broken canonical rule or one missing title pattern repeats across thousands of URLs at once. Finding the pattern on a representative sample is usually faster and more useful than crawling everything.
Our version is deliberately bounded: up to 10 representative public URLs reviewed by hand against the seven checks below, plus up to 10 keyword and page opportunities backed by Ahrefs data. It uses publicly observable evidence only, with no store logins and no analytics access. You get a prioritized PDF in 48 hours for a flat $100. We name the problems, order them, and show the evidence. You or your developer make the changes.
Any platform that serves public product pages works, including Shopify, WooCommerce, BigCommerce, Squarespace, Wix, Magento, and custom builds. There are detail pages for the Shopify SEO audit and the WooCommerce SEO audit, one for agencies buying an audit for a client store, and a guide library holding the free checklist, the timing guides, and the pricing breakdown.
See exactly what you get before you pay
This is the representative report format, conspicuously illustrative and redacted. It is not an automated score dump: every example finding names the page type, the evidence, and the fix.
Redacted illustrative sample. The featured store is not represented as a client. Findings show report format and depth only.
Seven checks that shape the action plan
Fixed scope, honestly stated. We review your homepage, collections, products, and key content pages: up to 10 URLs, chosen to represent your store's templates.
Metadata & search snippets
Titles, descriptions, and how your pages actually present in search results. Duplicates, truncation, and missed intent.
Indexation & canonicals
Whether the pages that should rank can rank. Canonical tags, index status spot checks, and filter-path leakage. See the free diagnosis and worksheet.
Collection & product templates
The template patterns that repeat across every collection and product page, where one fix multiplies across your catalog.
Structured data spot checks
Product and breadcrumb schema: present, valid, and eligible for rich results, or silently broken.
Internal linking & navigation
Whether your money pages receive the internal links they need, and whether buying guides actually point to collections.
Content gaps vs. search demand
Real Ahrefs demand data compared against the pages you have. Where searches exist and your store has no answer.
Keyword & page opportunities
Up to 10 evidence-backed opportunities: the keyword, the page to target it with, and why it is winnable. Estimates labeled as estimates.
Checks 01 to 05 are the technical SEO audit part: indexation and canonical handling, template patterns, structured data, internal linking, and the metadata search engines actually read. Checks 06 and 07 compare the pages you already have against measured search demand. Both halves land in the same prioritized plan.
From order to action plan in 48 hours
Send your store URL
Tell us your platform, approximate product count, target country, and your main SEO concern. We confirm fit before starting.
We audit by hand
Up to 10 representative pages reviewed against the seven checks, with real Ahrefs data behind every keyword claim.
Get your prioritized plan
A plain-English PDF. Every finding lands in one of three buckets, sorted by impact and effort, plus one clarification message after delivery.
Issues actively holding pages back: indexation problems, broken schema, template-level metadata failures. Small set, big leverage.
Improvements worth scheduling: internal-link gaps, snippet rewrites for key pages, structured-data upgrades.
Real but lower-impact items, documented so nothing gets lost, none of it dressed up as urgent to look impressive.
Built for some stores, not for all of them
We confirm fit before starting. If your store is not a match, we say so before taking your money.
A good fit if you want
- A clear diagnosis of what is holding your Shopify or ecommerce store back in organic search
- A post-redesign or post-migration SEO sanity check
- Evidence-backed keyword targets for pages you already have
- A prioritized list your developer can execute without translation
Not what we do
- Implementation, theme edits, or code changes
- Backlink outreach, disavows, or link guarantees
- Full crawls of enterprise catalogs with thousands of URLs
- Ranking, traffic, or revenue promises of any kind
Prefer to run the first pass yourself? The free ecommerce SEO audit checklist walks through the same ten-step sequence at no cost. If you want the reasoning behind the number instead, the full inclusion and exclusion list is published rather than negotiated, together with the scope decisions that move any audit quote and the cases where a $100 audit is the wrong purchase.
One audit. One price.
Fixed scope means a fixed price, agreed before we start.
one-time · delivered in 48 hours
- Up to 10 representative pages reviewed by hand
- All seven ranking-factor checks, evidence included
- Up to 10 Ahrefs-backed keyword and page opportunities
- Prioritized plain-English PDF action plan
- One clarification message after delivery
Prefer buyer protection through a marketplace? Order through the StoreAuditLab Fiverr listing →