Agencies can buy the same audit any store owner buys: up to 10 representative public URLs reviewed by hand, up to 10 Ahrefs-backed keyword and page opportunities, and a prioritized PDF delivered in 48 hours, for $100 per store.
The vocabulary varies by agency — white label audit, SEO reseller audit, outsourced client audit, subcontracted store review — and all of it describes the same purchase here: one fixed-scope audit of one client store, at the same published price a store owner pays.
It is a human-delivered arrangement, not software. There is no dashboard, no client portal, no embeddable widget, no API, and no scanner you can put your logo on.
Most of what "white label" usually implies — your branding on the cover, guaranteed capacity for a batch of stores, revision rounds, category exclusivity, a reseller discount — is not something this studio publishes as a capability. The section on what we do not promise says so plainly. If your process needs any of it, email hello@storeauditlab.com and we will tell you what is and is not possible before you order.
What this is, and what it is not
The phrase "white label SEO audit" is used for two different products. Being clear about which one this is saves everyone a wasted email.
| White-label audit software | StoreAuditLab | |
|---|---|---|
| What you buy | A licence or subscription to a scanner | One audit of one store, done by a person |
| Who does the analysis | An automated crawler, on demand | AI-assisted data pulls, every finding reviewed and written by a person |
| Output | Generated reports, often unlimited | One prioritized PDF per store, per order |
| Branding | Usually configurable in the product | Not a published capability — see below |
| Speed | Minutes | 48 hours per audit |
| Best at | Volume, monitoring, repeatable client reporting | Judgement calls a crawler cannot make: which finding matters first, and why |
Neither one is a substitute for the other. If you need a report for forty client sites every month, you need software. If you need someone to look at one store and tell you what is actually wrong with it in an order you can act on, that is this.
What each audit contains
The scope is fixed and identical for every buyer. That is the whole reason the price can be published rather than quoted.
Included
- Up to 10 representative public URLs: homepage, collections or categories, products, and content pages
- Metadata and search-snippet review
- Indexation and canonical spot checks
- Collection and product template comparison
- Structured data spot checks
- Internal linking and navigation review
- Content gaps measured against Ahrefs demand data
- Up to 10 keyword and page opportunities, each with the page to target it and why it is winnable
- A prioritized PDF sorted into fix now, fix next, and can wait
- One clarification message after delivery
Not included
- Implementation, theme edits, or any code changes
- A complete crawl of every URL on the site
- Backlink outreach, link building, or disavow work
- Analytics or tag implementation
- Ongoing SEO management or a retainer
- Content writing or production
- Client communication, calls, or presenting the findings
- Any ranking, traffic, or revenue guarantee
The full scope, the questions worth asking any auditor, and the cases where a $100 fixed-scope audit is the wrong purchase are set out on the SEO audit pricing page. The redacted sample report shows the format and depth before you spend anything.
Where a bounded audit fits an agency workflow
We do not know your process, so treat these as the situations the fixed scope is shaped for rather than a claim about your business.
- Pre-sale diagnosis. A prospect asks what is wrong with their store and you would rather not spend a strategist's day answering for free.
- A bounded diagnostic you did not have to build. Agencies, freelancers, and resellers who sell SEO to store owners but have no fixed-scope diagnostic product of their own, and no appetite for building one.
- Scoping a larger engagement. A short diagnostic tells you what the first three months would actually contain before you price them.
- A second pair of eyes. An outside read on a store your team has been looking at for a year, from someone with no stake in the existing plan.
- Platform triage. An inherited Shopify or WooCommerce build where nobody knows what the previous developer configured.
- Post-migration or post-redesign checks. A structured look at what the rebuild changed in search terms.
- Overflow. A store you have no capacity to review this week, where a bounded diagnosis is better than a delay.
One structural point in your favour: we do not sell implementation or retainers, so we are not a competitor to the work you would do next. There is also no incentive on our side to make findings sound alarming, because there is no larger engagement waiting at the end of the report.
What you can hand a client, and what you arrange directly
The most common agency question is not about price. It is what actually leaves this studio and reaches the client, so it is worth separating out rather than leaving you to infer it from the scope list.
What you can hand over
- The prioritized PDF as delivered, in StoreAuditLab's format — the format shown in the sample report
- The findings themselves, written in plain English for whoever executes them, whether that is your team or the client's developer
- The keyword and page opportunities, each with the page to target and the reason it is winnable
- The fact that no client credentials were involved: no admin, Search Console, or analytics access is ever requested, so nothing needs to be asked of the client to start
- The scope and its limits, which are published here and on the pricing page, so the client can see what was and was not reviewed
What you arrange directly
- Anything client-facing: calls, presentations, walkthroughs, and follow-up questions beyond the one clarification message
- Implementation and whoever performs it — we do not sell it, which is why the report is written for someone else to execute
- Cover branding, a re-formatted deliverable, or presenting the analysis as your own work: email before ordering rather than assuming
- More than one store at once, or any date commitment beyond the 48 hours stated per audit: confirm by email first
- The client relationship, what you charge for your own work, and the plan that follows the report
Worth being plain about the shape of this, because it is the part a software comparison hides. There is no account layer between you and the work. You send a store URL, a person reads that store's public pages, and a PDF comes back by email inside 48 hours. Nothing logs in, nothing runs on a schedule, and there is no product surface for you to configure — which is the trade being made for judgement a scanner cannot supply. If your process depends on a configurable layer, the honest answer is that you want software and not this.
What we do not promise
This is the part most agency pages leave out. Every item below is something an agency might reasonably want and that this studio does not currently offer as a standing capability. Saying so in advance is cheaper for both of us than discovering it after an order.
| Often expected | Where we actually stand |
|---|---|
| Your branding on the report | Not a published capability. The deliverable is StoreAuditLab's PDF format, which is the format shown in the sample. If cover presentation matters to your process, ask before ordering rather than assuming. |
| Guaranteed capacity for a batch | Each audit is delivered in 48 hours. We publish no figure for how many run in parallel, and we will not accept a batch commitment without confirming it first. |
| Revision rounds | One clarification message per audit. If the report does not contain the scope promised on this page, we correct it. There is no wider revision allowance. |
| Category or territory exclusivity | None offered. The same fixed-scope audit is available to anyone, including stores and agencies in your market. |
| A reseller discount or margin tier | The price is $100 per audit for everyone. There is no partner rate, no volume pricing, and no affiliate arrangement. |
| An account manager or portal | There is no login, no dashboard, and no account layer. Ordering and delivery run over checkout and email. |
| Ranking or traffic outcomes | Never promised. Google's own guidance to people hiring an SEO is blunt about this: "No one can guarantee a #1 ranking on Google" (Google Search Central, Do you need an SEO?). What can be guaranteed is the deliverable. |
Why the list is written this way. This is a small audit studio, not a partner programme with a signed capability sheet behind it. Publishing a promise before the operation can keep it would be exactly the kind of unsupported claim the audit itself is designed to catch. If any of the above becomes a real, tested capability, this page changes. Until then it says no.
How to check fit before you order
If the fixed scope obviously fits, the checkout below is the whole process. If you are unsure, or you want to raise anything from the list above, email first.
Email hello@storeauditlab.com
Useful things to include: the client's store URL, the platform, roughly how many products, the target country, what you already suspect is wrong, and how you intend to use the report. We will say plainly whether the fixed scope serves that, and if it does not, we say so instead of taking the order.
Sending a store URL is not an engagement and does not commit you to anything. No admin, Search Console, or analytics access is ever requested — the review works from public pages plus Ahrefs data, so you do not need to ask your client for credentials.
Agency questions
Can I put my agency's branding on the report?
That is not a published capability, so this page will not promise it. The deliverable is StoreAuditLab's PDF format, exactly as shown in the sample report. If cover presentation matters to your process, email before ordering and we will tell you what is and is not possible rather than agreeing in advance.
Is there a reseller discount or partner rate?
No. The price is $100 per audit for everyone, agencies included. There is no volume pricing, no margin tier, and no affiliate arrangement.
How many client stores can you take at once?
Each audit is delivered in 48 hours, and we publish no figure for how many run in parallel, because we will not commit to capacity we have not tested. For more than one store at a time, email first and we will confirm before you order.
Is this a tool I can log into or embed?
No. There is no dashboard, no portal, no embeddable widget, and no API. It is a person reading a store's public pages and writing a prioritized report.
Will you contact or work with my client directly?
Not unless you ask us to. The default is that we work from the store URL and details you send and return the report to you. Calls, client presentations, and ongoing communication are not part of the fixed scope.
Do you compete with us on implementation?
No. We do not sell implementation, retainers, content production, or link work anywhere. The audit is the whole product, which is why the report is written to be executed by someone else.
What if the audit finds almost nothing?
Then the report says so. A short findings list on a well-built store is a legitimate result, and padding it to look worth the money would make the deliverable useless to you. The fixed scope is what is guaranteed, not a minimum number of problems.
Buy one audit for one client store
$100 one-time. Up to 10 representative pages reviewed by hand, up to 10 Ahrefs-backed opportunities, prioritized PDF in 48 hours. No client credentials required.
Get the $100 audit →