A StoreAuditLab ecommerce SEO audit costs $100, one time. That covers up to 10 representative public URLs, up to 10 Ahrefs-backed keyword and page opportunities, and a prioritized PDF action plan delivered in 48 hours.
The price does not change with catalog size, platform, or country, because the scope does not change. There is no retainer, no minimum term, and no implementation contract attached to it.
Elsewhere, audit quotes are hard to compare because the words "SEO audit" describe two completely different things: an automated score generated in seconds, and a human engagement that can run for weeks. The sections below name the scope decisions that actually move the number, so you can read any quote — including ours — for what it contains.
How much does a website audit cost?
Here, $100 flat, for the scope written out further down this page. Elsewhere, the honest answer is that an SEO audit price depends on decisions the quote usually leaves unstated — and we will not put other companies' numbers or a claimed industry range on this page to make ours look better.
What we can do is name the variables. A technical SEO audit price for a ten-URL sampled review and a quote for a full crawl of forty thousand URLs are answers to two different questions, which is most of why published SEO audit prices spread so far apart. Work through the six decisions below and any quote becomes readable, including this one.
Six scope decisions that set an audit's price
Ask a prospective auditor about each of these before comparing prices. Every one of them changes the cost of doing the work, and most quotes leave several unstated.
| Decision | Cheaper end | More expensive end | StoreAuditLab |
|---|---|---|---|
| How many URLs | A sample of representative templates | A complete crawl of every URL in the catalog | Up to 10 representative URLs, chosen with you |
| Who does the analysis | An automated scanner exports a score | A person inspects pages and writes conclusions | AI-assisted data pulls, every finding reviewed by a person |
| What data is available | Public pages only | Search Console, analytics, and server logs | Public pages plus Ahrefs data. No account access requested |
| What you get back | A score, a warning list, or a spreadsheet export | A written diagnosis with evidence and a sequenced plan | A prioritized PDF: fix now, fix next, can wait |
| Turnaround | Whenever it is ready | Guaranteed short deadline | 48 hours |
| What happens after | Nothing, or you are handed to a sales team | Implementation and ongoing management, billed separately | One clarification message. No implementation upsell |
The single biggest driver is the URL count. Reviewing 10 pages by hand and crawling 40,000 are different jobs with different price floors. An audit that is cheap because it samples is not automatically worse — most template problems repeat across a catalog, so a well-chosen sample finds them. An audit that is cheap because nobody read the output is a different matter.
One thing we will not do on this page: publish other companies' prices or a claimed industry price range. We have not verified anyone else's pricing, and repeating unverified figures to make our own look good would be exactly the kind of unsupported claim this audit is designed to catch. The only price we can stand behind is our own.
What the $100 includes, and what it excludes
Fixed scope only works if it is written down. This is the whole of it.
Included
- Up to 10 representative public URLs, selected to cover your homepage, collection, product, and content templates
- Metadata and search-snippet review
- Indexation and canonical spot checks
- Collection and product template comparison
- Structured data spot checks
- Internal linking and navigation review
- Content gaps measured against Ahrefs demand data
- Up to 10 keyword and page opportunities, each with the page to target it and why it is winnable
- A prioritized PDF sorted into fix now, fix next, and can wait
- One clarification message after delivery
Not included
- Implementation, theme edits, or any code changes
- A complete crawl of every URL on the site
- Backlink outreach, link building, or disavow work
- Analytics or tag implementation
- Ongoing SEO management or a monthly retainer
- Content writing or production
- Paid search, CRO, or email work
- Manual-action or penalty investigation
- Any ranking, traffic, or revenue guarantee
Nine questions to ask before you pay for any SEO audit
These are the questions that separate a diagnosis from a lead magnet. Use them on us too.
- How many URLs will you actually look at, and how are they chosen? A number and a selection method, not "your whole site".
- Is a person reading the output before it reaches me? Tool exports and reviewed analysis are priced differently for a reason.
- What access do you need? If admin or analytics access is required, ask what it is used for and what happens to it afterwards.
- What format is the deliverable? A written plan you can hand to a developer is worth more than a dashboard login that expires.
- Are the findings prioritized, and by what? "47 issues found" is not a plan. Impact and effort ordering is.
- Is every number sourced and dated? Search volumes and difficulty scores are third-party estimates that change. They should be labelled as such.
- What is explicitly out of scope? An auditor who cannot list exclusions has not fixed the scope.
- Is the audit a step toward a retainer? There is nothing wrong with that model, but it creates an incentive to make the findings look alarming. Ask directly.
- What is guaranteed? Nobody controls Google. The deliverable can be guaranteed; rankings cannot.
SEO audit benefits: what an audit is actually for
An audit changes nothing on its own. Every benefit of an SEO audit is a decision benefit — you finish knowing what to do, in what order, and on what evidence — and your store improves only when someone makes a change. Anyone selling an audit as the improvement itself is selling the wrong thing.
- A sequence instead of a backlog. Most store owners already suspect several problems. What is missing is the order, and the order is where most of the value sits: one canonical rule in a template can outweigh a month of smaller fixes.
- Evidence you can check. Each finding names the page, what was observed on it, and why it matters, so you can verify the claim rather than take it on trust. Third-party estimates stay labelled as estimates.
- A brief a developer can act on. "Forty-seven issues found" is not a work item. A written plan sorted into fix now, fix next, and can wait can go straight into a sprint without translation.
- Grounds to say no. A documented reason to skip low-impact work, or to postpone a rebuild, is worth as much as a to-do list. Some findings exist so that nobody spends a quarter on them.
- A dated record of the store's state. Useful before a redesign or replatform, and useful afterwards when something moves and nobody can remember what the pages looked like before.
What an audit does not deliver: implementation, a ranking, a traffic number, or a saving we can put a figure on. We do not sell the fixes and we do not forecast the outcome of making them. If you need the work done rather than identified, an audit is not the purchase — which is the first item on the next list.
When a $100 audit is the wrong purchase
The fixed scope genuinely does not serve some situations. If your case is on this list, buying the audit would be a poor use of your money, and we would tell you so before taking the order.
- You need a complete crawl. Large catalogs with thousands of URLs and unresolved crawl-budget problems need full-site crawl data, not a sample.
- You need traffic-loss forensics. Proving what caused a drop usually requires Search Console history, analytics, and server logs. A public-page review can suggest causes; it cannot prove them.
- You have a manual action or suspect a penalty. That is a different investigation with a different process.
- You need the fixes made, not identified. We do not implement. If nobody on your side can execute a plan, an audit will sit unused.
- You need ongoing measurement. This is a point-in-time diagnosis, not a monitoring service.
- Your store is pre-launch with no public pages. There is nothing to review yet.
Not sure which side of that list you are on?
Send your store URL and your main concern to hello@storeauditlab.com before paying. We confirm fit first. If the fixed scope will not serve your situation, we say so instead of taking the order.
Pricing questions
How much does an ecommerce SEO audit cost here?
$100, one time, for the fixed scope described above. The price is the same for a 20-product store and a 20,000-product store, because the review covers up to 10 representative URLs either way.
Why is the price flat instead of quoted per store?
Because the scope is flat. The work is bounded in advance — a set number of URLs, a set list of checks, a set deliverable, a set turnaround — so the price can be published rather than negotiated. It also removes the incentive to inflate findings, since there is no larger engagement waiting at the end.
Are there upsells or add-ons?
Not on this site. The $100 checkout is the whole product. Rush delivery and a competitor comparison are available as paid add-ons through our Fiverr listing, which some buyers prefer for marketplace payment protection. We do not sell implementation or retainers anywhere.
Do you offer refunds?
What we stand behind is the deliverable: if your report does not contain the scope promised on this page, we correct it. We do not offer a refund tied to ranking or traffic outcomes, because no honest provider can control those.
Is there a free version?
There is no free audit. There is a free checklist that walks through the same ten-step sequence we use, so you can run the first pass yourself and decide whether a paid review is worth it.
What do I need to send you?
Your store URL, your platform, roughly how many products you have, your target country, and your main SEO concern. No passwords, no admin access, no analytics accounts.
One audit. One price. Written scope.
$100 one-time. Up to 10 representative pages reviewed by hand, up to 10 Ahrefs-backed opportunities, and a prioritized plain-English PDF in 48 hours.
Get the $100 audit →