This page organizes the practical ecommerce SEO resources published here for auditing and improving a store. Every item below links to a page that is live now.
There are five paths through it. Start with the free checklist if you have never reviewed the store. Open the problem guide if duplicate product or collection URLs are the concern. Go to the platform page if you already know something is wrong on Shopify or WooCommerce. Use the timing guides if the question is when to review rather than what to review. Read the sample report and pricing if you are deciding whether to pay for the fixed-scope audit.
The checklist, problem guide, and two timing guides are free resources you can use without buying anything. The service, platform, sample, and pricing pages explain the paid $100 audit so you can judge it before ordering.
1. Start with the free checklist
If nobody has reviewed this store recently, this is the first thing to read. It is free, requires no purchase, and gives you a focused first pass across representative store pages.
Ecommerce SEO audit checklist: a practical 10-step store review
Ten steps over a small representative page sample: choosing the sample, search titles and descriptions, indexability and preferred URLs, canonical and parameter handling, category and product template comparison, product and breadcrumb structured data, navigation and internal links, content and search-intent gaps, mapping one topic to each important page, and prioritizing the fixes. The page states about 20 to 40 minutes for a focused first pass, and it also lists the common ecommerce SEO mistakes the steps tend to catch. Written for Shopify, WooCommerce, BigCommerce, and other crawlable ecommerce platforms.
2. Solve a specific store problem
This is an article-first resource: the complete diagnosis and procedure are on the page. The downloadable worksheet sits inside the article as a convenient way to record the evidence.
Ecommerce duplicate content: product and collection fixes
Separates ordinary variant, filter, collection-path, and parameter duplication from the cases that need action. Includes an evidence-led triage table, canonical limitations, supplier-description guidance, six checks for a small URL sample, Shopify and WooCommerce notes, and a two-page printable diagnostic worksheet delivered by email with an optional, separate double-opt-in for future notes.
3. Diagnose by platform
These two are service pages rather than free guides. Each one sets out what the paid audit checks on that platform, with links to the platform's own documentation next to the technical claims, so they are useful reading whether or not you order.
Shopify store audit: what a manual SEO review actually checks
The eight Shopify-specific things the review looks at: which URL products are linked and canonicalised to, variant and query-string URLs, collection templates that produce near-identical titles, automated and tag-based collections, structured data including duplicates injected by apps, pagination on long collections, out-of-stock and archived products, and whether blog articles connect to anything you sell. It also carries a symptom-to-cause table for common Shopify SEO problems, a section on a store not appearing in Google, and the difference between a free Shopify scan and this review.
WooCommerce SEO audit: what a manual review actually checks
The eight WooCommerce-specific things the review looks at: product and shop permalink structure, category, tag and attribute archives, filtered and faceted URLs, variable products and how variations are exposed, WordPress pages that quietly become indexable, structured data when more than one source is producing it, plugin and theme overlap in titles, canonicals and robots rules, and whether blog posts connect to anything you sell. Includes WooCommerce checks written as things to verify yourself.
4. Plan timing and major changes
Both of these are free guides. They answer a different question from the checklist: not what to look at, but when a review is worth running at all.
How often should you do an SEO audit?
The events that should start the clock, a baseline cadence table by store profile, four worked store examples, and a six-question short check to run between full reviews. It also sets out what a public-page review can and cannot establish, and the signs that you are auditing more often than you can act on.
SEO audit after a redesign or migration
Why a relaunch needs three checks rather than one: before launch while the plan can still change, immediately after launch as validation, and again once search engines have recrawled enough URLs. Includes an ecommerce-specific checklist, the redesign mistakes that do the most damage, and a triage path for when rankings or traffic drop after launch.
5. Decide whether the paid audit fits
Read these two before ordering. One shows the deliverable in full, the other publishes the price and the exclusions.
SEO audit report sample: a full redacted ecommerce audit
The complete nine-section report structure, published on the page and downloadable as a PDF with no email required. Store identifiers, private analytics, and proprietary metrics have been removed, and the findings are written as illustrative examples. It is a sample of the report format, not a customer result and not a case study.
SEO audit pricing: what changes the price, and what ours is
The six scope decisions that move any audit quote, what the $100 includes and excludes, nine questions to ask before paying for any SEO audit, what an audit is actually for, and the cases where a $100 audit is the wrong purchase. No competitor prices and no claimed industry range.
Pick by situation
The same destinations, indexed by the question you arrived with.
| Your situation | Where to go |
|---|---|
| Nobody has reviewed this store, and I want to look myself first | The free 10-step checklist |
| Search Console shows duplicate or alternate product and collection URLs | The duplicate-content diagnosis and worksheet |
| The store runs on Shopify and something looks wrong | Shopify store audit |
| The store runs on WooCommerce or WordPress | WooCommerce SEO audit |
| We are about to relaunch, or we just moved platforms | SEO audit after a redesign or migration |
| The store is fine, but I do not know when to re-check it | How often to run an SEO audit |
| I want to see exactly what a paid audit hands over | The full redacted sample report |
| I want the price and what is left out before I decide | Audit pricing and scope |
| I run an agency and want an audit for a client store | White label audits for agencies |
What the paid audit is, stated once
Several pages above describe the same product, so here is the fixed scope in one place. It does not change with catalog size, platform, or country.
What $100 buys
- Up to 10 representative public URLs reviewed by hand
- Up to 10 Ahrefs-backed keyword and page opportunities
- A prioritized PDF action plan in plain English
- Delivered within 48 hours
- $100 one time, fixed scope
What it is not
- Not implementation. Nothing on your store is changed
- Not a login. No store admin, no analytics account, no Search Console access
- Not a full crawl of the catalog. It is a sample of representative pages
- Not a retainer, subscription, or minimum term
- Not a ranking, traffic, or revenue promise
Worth saying plainly: the free checklist, problem guide, and timing guides are enough for many stores. The paid audit is for when you would rather have the sample reviewed for you and handed back in a fixed order of work.
When you want the review done for you
StoreAuditLab reviews up to 10 representative public URLs by hand, adds up to 10 Ahrefs-backed keyword and page opportunities, and delivers a prioritized plain-English PDF in 48 hours. $100 one time, fixed scope, no implementation upsell.
Get the $100 audit →